第一章 创业与人生发展
第一节 创业概述 ·················································································· 2
第二节 创业者 ····················································································· 5
第三节 创业与人生的关系 ······································································ 9
第四节 创业精神 ················································································ 14

第二章 创业思维
第一节 思维与变化的环境 ·····································································21
第二节 认识创业思维 ···········································································23
第三节 效果推理理论 ·········································································· 26
第四节 创业思维的培养 ······································································· 29

第三章 创业机会与创业风险
第一节 创业机会识别 ·········································································· 36
第二节 创业机会评价 ·········································································· 43
第三节 创业机会建构 ·········································································· 45
第四节 创业风险识别与规避 ································································· 47

第四章 创业团队
第一节 创业团队的内涵 ······································································· 59
第二节 创业团队的识别 ······································································· 62
第三节 创业团队的生成 ······································································· 66
第四节 创业团队的管理 ······································································· 70

第五章 创业资源
第一节 创业资源概述 ·········································································· 78
第二节 创业融资 ················································································ 86
第三节 创业资源管理 ·········································································· 93

第六章 商业模式
第一节 商业模式概述 ·········································································104
第二节 商业模式画布 ·········································································105
第三节 商业模式的设计与应用 ····························································· 111
第四节 商业模式的验证 ······································································ 115

第七章 创业市场调查与营销策略
第一节 创业市场调查与预测 ································································122
第二节 创业市场营销规划与策略 ··························································132

第八章 创业计划
第一节 创业计划与创业计划书 ·····························································150
第二节 创业计划书的撰写与展示 ··························································155

第九章 新企业的创办
第一节 成立新企业 ············································································167
第二节 初创企业的生存与挑战 ·····························································179

第十章 新企业的成长管理
第一节 新企业成长概述 ······································································189
第二节 新企业成长的影响因素 ·····························································191
第三节 新企业成长的管理策略 ·····························································191

参考文献／ 201