第一章 创新创业概述·······························································1

第一节 创新与创新精神····················································2
第二节 创业与创业精神····················································5

第二章 创新思维与创新方法····················································17
第一节 创新思维的内涵···················································18
第二节 常用创新思维·····················································20
第三节 常用创新方法······················································28

第三章 创业者的素养·····························································41
第一节 创业者的概念······················································42
第二节 创业者的品质······················································42
第三节 创业者的素质······················································51
第四节 创业者的能力······················································55

第四章 创业机会与创业模式····················································59
第一节 创业机会概述·····················································60
第二节 识别创业机会······················································62
第三节 创业模式····························································72

第五章 创业前的准备·····························································79
第一节 创业市场调查·····················································80
第二节 撰写创业计划书···················································83
第三节 整合创业资源······················································85

第六章 创业团队的组建与管理················································· 93
第一节 创业团队概述······················································94
第二节 组建创业团队的原则和内容····································97
第三节 创业团队的管理原则···········································100

第七章 创办新企业·······························································105
第一节 企业组织形式与选址···········································106
第二节 企业注册流程····················································109
第三节 企业法律形式的种类··········································· 113

第八章 初创企业的成长与风险管理··········································119
第一节 初创企业成长管理·············································· 120
第二节 初创企业的风险管理··········································· 130

附录 ··········································································137
A “一带一路”的概念、由来与背景·································· 138
B “一带一路”创新创业案例分析······································ 141

参考文献 ··········································································163